Born out of Local Yocal in 2021, LY is a lifestyle.

We curate premier Western wear for men & women, featuring products primarily made in Texas and America. Much like our butcher shop and the two restaurants tied to our brand, we care about quality. Since starting our butcher shop in 2012, we have made it our mission to do something different. To be an organization forged by hard-working hands, dedicated to building the local community. We are a people who value faith and family above everything. Dedicated to using sustainable practices in every area of our craft, honoring where we have come from and respecting where we are going. Connection is our mission and intentionally curated goods are our vehicle. We are here for people and recognize daily the importance people play in our success.

TX based, uniquely western, quality driven.